How to deal with ordering patients?

Great comparison of classic and online tools
Are you considering implementing a new system in your practice that will make it easier to book patients and reduce the number of phone calls? We've put together a great comparison of 9 different solutions. Read their advantages and disadvantages.

People order goods and food online, buy theatre tickets and likewise want to make a doctor's appointment. That's why more and more doctors are allowing patients to make appointments online. This is also helped by the fact that young people do not want to make phone calls. 75% of millennials (26-40 years old) and Generation Z (under 25 years old) find making phone calls too time-consuming (source). 7 out of 10 members of Generation Z prefer digital means of communication (source).

Read what your options are:

Alternatively, you can hire a receptionist or telephone operator instead of another nurse. That is to say, an administrative worker without a medical degree. The advantages and disadvantages are similar to those of a nurse, so only the differences are listed below.

1. Nurse

If you can't keep up with the calls at the surgery, you can hire another nurse.

Benefits of being a nurse:

  • Establishes a personal relationship with the patient. Approaches the patient individually based on previous communication and history.

  • Patients prefer it. Few people want to confide their health problems to a machine, they want to talk to a person.

Disadvantages of a nurse:

  • It costs a lot of money to run a doctor's office. The average wages of nurses in outpatient operations are around CZK 35 000. As an employer, you pay around CZK 12,000 for social security and health insurance, so the nurse costs you over CZK 46,000 in total. In addition, if she answers the phone all day, she does not have time to perform skilled work and reimbursed procedures in the office.

  • Not available all the time. Cannot handle multiple calls at once. In addition, she may fall ill, go on holiday or go on maternity leave.

  • You have to train her. It will take a while for her to master ordering into a complexly structured office hours. Otherwise, there is a risk of infectious patients meeting healthy ones in the waiting room, or ordering an appointment that the patient is not entitled to.

  • Patients order according to their preferences. The practice is losing control of the surgery hours. If a nurse wants to finish early on a Friday, she won't book afternoon patients. Or she gets talked into rushing the patient's appointment and squeezes it in between an already busy schedule.

  • Lack of image transfer (documents, photos). She cannot look at the application form via the phone and asks the patient what is in it.

  • She can be unpleasant to patients. If a nurse is constantly stressed due to overloaded phone lines, she may take her frustration out on patients.

  • There is a risk of misidentification. If a patient gets their name wrong, they call from a different number, or you have several patients with the surname Novak in your practice, most of whom are taking blood pressure medication.

Note:
The average gross earnings of nurses in the payroll sector in 2020 were CZK 37 991. This is based on the Statistical Yearbook of the Czech Republic 2021 ( page 661, Table 25-23).

A nurse's job is not to answer the phone from morning till night.

2. Receptionist / telephonist

Alternatively, you can hire a receptionist or telephone operator instead of another nurse. That is to say, an administrative worker without a medical degree. The advantages and disadvantages are similar to those of a nurse, so only the differences are listed below.

Receptionist Benefits:

  • Lower costs. A receptionist will cost you less than a nurse (but the total cost is still quite high).

Disadvantages of the receptionist:

  • Lack of expertise. When a patient calls, they may have trouble determining the correct course of action because they have no medical training. He or she also won't help you with collections or other specialized procedures.

3. E-mail

Each practice (or doctor) has its own e-mail box. You can also use it to book patients.

Benefits of email:

  • It's free. Unless you pay for extra storage or your own domain.

  • It is available. E-mail communication is commonly used by seniors. They can send a message via e-mail even at the weekend, they just need an internet connection.

  • Can transfer images (documents and photos). The sender uploads the documents to an e-mail attachment without having to interpret the content of the applications, for example.

  • You don't have to respond immediately. You can deal with emails when you want in the office.

Disadvantages of email:

  • Arranging appointments is complicated. If the patient doesn't provide important information, you inquire by email or phone. Or the appointment you suggest doesn't suit the patient, but you book it for them in the meantime and later on you have a difficult time finding another appointment.

  • It does not clearly identify the patient. It often happens that patients have several e-mail addresses. Or you don't have all the contact details (e.g. phone), so establishing follow-up communication is difficult.

  • Patients follow up on earlier conversations. You receive a months-old subject line "sore thumb" in the email, but the patient is now dealing with a different health concern. Because the thread cannot be easily terminated, the subjects are nondescript.

  • You are losing track of your pending emails. The mailbox distinguishes only two categories read/unread.

  • There is no accountability for handling email. If responsibilities are not established, the nurse may assume that the physician handles the e-mail and vice versa. It may be that the practice does not respond to the patient's request at all.

  • Clinical prioritisation is missing. Urgent cases are not in the correct order for ordering. Difficult to keep track of which patient to prioritise.

  • Pre-prepared answers are difficult to set. It takes a few minutes to prepare information about absence due to holiday. It is even more difficult (or even impossible) to customize automatic responses using variables - such as the date and time of the appointment.

  • He's not reliable. It is easy for the sender to make a typo in the recipient, for the message not to be delivered due to lack of space, or for it to end up in spam.

  • It is a common channel for cyber attacks. It's easy for hackers to attack email - just open an email attachment that contains malware or click on a malicious link. This puts sensitive health data at risk of falling into the wrong hands.

  • It does not communicate with the outpatient software. Without integration with the software, data overwriting is unavoidable.

  • Communication is not structured. Patients communicate irrelevant details to the practice. On the other hand, you have to ask for essential information. Moreover, you cannot translate the patient's text into the medical record without change.

  • There is a lack of boundaries between personal and professional life. If you communicate with patients through your personal email, private correspondence gets mixed up with patient requests.

Keeping track of your emails can be a daunting task. Using colour labels will only help partially.

4. SMS, Messenger, WhatsApp

You can also communicate with patients via SMS, Messenger (personal or corporate) or WhatsApp.

Advantages over email:

  • Patients can reach you on all channels at all times. It suits them that they choose which tool to use to reach you.

Disadvantages over email:

  • Answers over the phone are lengthy and impractical. The miniature keyboard is not adapted for longer messages.

  • It does not allow teamwork. Only one employee can handle messages, the others cannot access them (the exception is the company messenger).

  • Checking incoming messages is challenging. You don't know where to look first.

  • You're in danger of losing all privacy. If you use a personal number (or account), it blurs the distinction between your personal and professional life, and messages from patients will disturb you even on holiday.

5. Simple booking system

People are accustomed to online ordering, for example from tyre shops or hairdressers. There it's easy - a tyre change or a standard haircut always takes about the same amount of time. But in the healthcare industry it's a bit more complicated.

Doctors' surgeries usually have a wide range of activities (unless they spend the whole day performing ultrasound examinations, for example). Often the patient does not even know what examination he or she is being booked in for.

The benefits of a simple booking system:

  • Connects to the calendar.

  • They'll release the phone lines. Patients choose a specific appointment online and do not phone.

Disadvantages of a simple booking system:

  • You are losing control of your order. If you allow patients to make appointments in pre-determined time slots (e.g. 20 minutes), you will have a fully booked appointment 3 days in advance. In this case, you don't have the opportunity to treat patients with acute problems, or you try to squeeze them in between appointments. Plus, you don't have much opportunity to plan practice revenue based on office hours - if you don't actively invite patients to better-paying procedures, they won't come in for them themselves.

  • There are delays between patient examinations or queues form in the waiting room. In the first case, you lose procedures to the insurance company, in the second, patients are angry. Online appointment booking then becomes meaningless. This is because one-size-fits-all time blocks are not convenient - different problems require different lengths of time to resolve.

  • It does not allow triage of patients. In a system that is not tailored to medicine, you do not have the ability to allocate separate blocks for infectious and non-infectious patients.

  • The system does not communicate with the outpatient software. You have to make entries in the medical records manually.

  • Communication is not structured. When booking online, the patient communicates the details that he or she deems appropriate, not those needed by the practice. Alternatively, the reason for the visit is not given at all.

  • Image transmission is missing. Online systems generally do not allow attachments (e.g. application forms).

  • Lack of approval by surgeries or handing over instructions to patients. Certain types of examinations or requirements require preparation. For example, if a patient arrives late for an ultrasound or if they are due to have a scan, it unnecessarily blocks the appointment.

Blocking dates in a simple booking system can look like this (left). On the right is the interface for doctors - it does not take into account the individual lengths needed for different types of appointments or the triage of patients.

6. IVR - voice machine, voice self-service

Press one to order. To issue a prescription, press two. And so on. Patients listen to a list of options and then select the number corresponding to their request.

For example, the system can answer frequently asked questions or connect them directly to the practice.

Often IVR systems are coupled with a voice answering machine option.

Advantages of IVR:

  • An affordable solution even for older grades. Even patients who do not know how to use the internet can manage IVR. All they need is a mobile phone.

  • Allows you to record answers to frequently asked questions. That way, patients won't ask to call the practice just to ask about office hours. They choose the appropriate option and the machine informs them of the surgery hours via a pre-recorded message.

  • Patients call the machine even when no human can attend to them.

Disadvantages of IVR:

  • Many people find voice machines annoying. Patients prefer to talk to a human.

  • The calls often end up going through to the surgery anyway. A lot of requests the IVR can't handle. Patients therefore have to speak to a nurse or doctor, or choose this option deliberately to get their request dealt with more quickly. Even routine activities - such as making an appointment - waste skilled manpower.

  • You must call the patient to arrange appointments or to clarify missing information.

  • Creating an IVR and keeping it up to date is quite complex, it is not a trivial matter.

7. Voice recorder on the phone

With voicemail in place, patients tell you what they need to address, even if you can't take their call right now. Later, you can play back all voicemail messages from the answering machine and deal with them.

Advantages of an answering machine over an IVR:

  • You can play back the recording at any time. In the meantime, you attend to the patients.

Disadvantages of an answering machine compared to an IVR:

  • Listening to the answering machine is very time consuming. You have to listen to all the messages one by one. The patient stammers, digresses to irrelevant details or mispronounces the name of the medication. You have to call him again and ask questions.

  • There is a risk of misidentification. The patient forgets to introduce himself, is not understood or leaves no contact details.

8. Voicebot (virtual/telephone/voice assistant)

Voicebot is a voice technology based on the principle of artificial intelligence. Unlike an IVR, it doesn't force patients to punch numbers - it asks them what they need and responds immediately (almost like a human) to their answer. It produces a text transcript of each call.

Advantages of the voicebot:

  • It is available for patients. It requires nothing more than a phone.

  • He never gets sick, doesn't want to go on vacation and is not in a bad mood.

  • It can identify the patient quite reliably. It asks the patient to dictate their name, surname, phone number and other details.

  • Processing the request is faster. You don't have to listen to the recording, just read the transcript of the call.

  • He answers the call while the doctor and nurse attend to the patient.

Disadvantages of voicebot:

  • Quite an expensive solution. A small practice will pay up to CZK 2,000/month. Not to mention the high set-up costs.

  • Communication is impersonal. Some patients may not recognize that they are talking to a voicebot and may be confused.

  • Patients don't always follow through with their calls. However, surgeries also pay for unfinished calls.

  • Call transcripts are not always accurate. The surgery must then call back or listen to a recording of the call.

  • If the practice wants to use online communication with patients, there is another interface that must be monitored. Alternatively, the call information comes in an email (see disadvantages of email above).

9. Emmy

Emmy is software that automates routine communication between patients and the practice. Patients create an account in the Emmy web application. After that, they no longer call the practice (except for emergencies) and enter their requests through Emmy.

Emma's app interface for patients to communicate with doctors.

Emmy is software that automates routine communication between patients and the practice. Patients create an account in the Emmy web application. After that, they no longer call the practice (except for emergencies) and enter their requests through Emmy.

Advantages of Emmy:

  • Saves the practice a lot of time. Emmy saves doctors an average of 1.5 hours a day. In case of bulk appointments, e.g. preventive care with pediatricians, even up to 3 days per month.

  • Communication is structured. You learn everything you need from patients at once. This allows you to decide immediately what course of action to take.

  • Patients help create medical records. You don't have to transcribe notes - the patient writes everything in Emma and you just transfer the text to the decursor.

  • Clear identification of the patient. Patients log in to Emmy under their own account, so you can immediately see who you are communicating with.

  • Supervises triage of patients and triages patients according to clinical priorities. Prevents a pregnant woman from meeting a covid-positive patient in the waiting room.

  • Communicates with ambulatory software. Emmy does not replace their use, but complements it, and includes several features to facilitate working in two systems.

  • Emmy integrates addressing patient requests with a customized s calendar. You can fill in appointments arranged via Emmy to the minute in a clear calendar.

  • Deploy the solution quickly in the office. It takes approximately one hour to implement Emma remotely in your practice, including staff training. So you can start using the system the same day to communicate with patients.

  • Adapts to any practice. Create your own requirements, questionnaires and phrases, or choose from pre-made questionnaires and phrases.

  • Takes requests while you're treating patients. This applies to both online Emmy and Voice of Emmy.

  • All requirements in one place. It doesn't matter if the patient made a request in Emmy, or spoke to the Voice of Emmy, or responded to your vaccination invitation via SMS - you can see all the requests in one place. This allows you to address them by clinical priority, divide their resolution across your team, and easily mark those resolved.

  • Reduces phone calls. Patients handle most of their requests in Emmy (for example, if you allow them to make an appointment, they choose their appointment online directly in Emmy). This keeps the phone lines free for acute cases.

  • It is an affordable solution for every practice. The operation of Emma is intuitive, just like entering requests in the patient app. Doctors confirm that even patients in their seventies and older can manage Emmy.

  • Patients are booked in bulk for specific appointments. This can be used, for example, when inviting patients for mandatory vaccinations or preventive check-ups.

  • Allows you to set up automatic replies and holiday information.

Disadvantages of Emma:

  • Patients must create access to Emmy. However, registering for the patient portal is easy - all they need is an email and a phone number.

  • It's not free. The most popular tariff costs 1490 CZK/month, the basic one 990 CZK/month. But Emmy will do the job of a part-time nurse/receptionist - 10-12 times cheaper than her .

  • Patients do not have direct contact with the nurse/doctor when making requests. However, doctors do not cancel the phone line - they leave it open for urgent matters.

Schedule of office hours at Emmy. It delineates time for prevention (blue), dispensary care or assessments (green), management of acute problems of non-infectious (red) and infectious (orange) patients. Windows for last minute bookings are opened, for example, 2-3 days in advance so as not to be blocked.

What else to look out for when choosing a solution

Before investing in a new solution, we recommend that you read in detail:

  • YES

    study the possibilities and features,

  • YES

    determine the length of implementation and set-up costs,

  • YES

    review the price list (including charges for extra services - e.g. text messages, call charges, etc.),

  • YES

    read the conditions for terminating the contract,

  • YES

    and try out the demo (if possible).

Are you interested in Emmy?

In the Czech Republic , Emmy helps in more than 150 clinics. Would you like to join them? Leave us your contact details and we'll get back to you.

Or read the experiences of doctors who use Emmy. They especially praise the reduction in phone calls, the ease of making and rescheduling appointments, more time with patients and better filling of office hours.